The data shows that prospective students deciding where to go to college most want to hear from current students. Sharing student stories also strengthens alumni affinity, illuminates faculty-led research, bolsters reputation, and builds participation in specific programs. Join University Marketing and Communications team members Cyndi Perkins, senior content specialist, and Haley Goodreau, social media manager, for tips and tactics to create shareable and engaging student-centered stories that connect with the audiences you want to reach.