We faculty often choose our profession for noble reasons and seek to live our professional lives accordingly. Our classrooms are the arenas where we will make that difference, yet because there is no "I" in "CLASSROOM", we rarely see ourselves there. The "I" is invisible, yet we profoundly condition the learning that takes place in our classrooms. This talk is an honest reflection on a career once guided by the "making a difference" ideology. Come hear stories of the unintended consequences of success: the ups and downs, emergence and transformation.